Sounds kind of like Jerry Seinfeld saying "What is the deal with skydivers wearing helmets? Do they really think the helmet is going to do anything?" ;-))))))
Sharon Stone is one beautiful woman and she surely loves wearing Rolex watches as seen in this vintage 1980s shot!!! Sharon is wearing what appears to be a two-tone Submariner with a black dial and bezel; a two-tone 36mm Datejust with a blue dial and I can't make out the third Rolex sandwiched in the middle. I just think I can make out an Oyster bracelet.
Today we sell the vast majority (98%+) of women who wear Rolex watches wearing men's 36mm and 40mm watches. It is kind of interesting when you study the symbolism in this photo of Sharon Stone, wearing a man's tailored shirt and necktie, with men's boxer shorts on. Sharon Stone is probably best known for costarring in the movie, Basic Instinct with Michael Douglas.
Sharen Stone starred in the science fiction movie, Sphere and she wore a her Stainless Submariner as seen below.
Sharon Stone Submariner
Sharon Stone is pictured below on the cover of the French ELLE Magazine wearing her Rolex Submariner.
O.K. So if you go back in time far enough, you can see Sharon Stone wearing a ladies Rolex, as we see in this photo was taken 23 years ago in 1986 when Ronald Reagan was still the President of the United States–many moons ago...
"Why don't we have a contest on Jake's Rolex World, where readers can submit their artwork, along with a description of their concept, and you and I can be the judges of the contest? Let's do it just for fun!" Mark loved the idea, and sent in the next two images, which are based upon the "If you were" Rolex ad series from the 1970s."
List Of Rules
For the Rolex Ad Contest
1. You can submit as many pieces of artwork as you wish.
2. The artwork needs to be high-resolution, and it should be 1600 pixels tall.
3. Artwork and Copy MUST be in excellent taste.
4. Email artwork with your first and last name, and country you are located in. You are welcome to include a written narrative that describes the inspiration for your ad, but it is not required.
5. Contest begins today (May 20, 2013) and runs for 30 days, until April 20, 2013. Please send your entry via email to: Jake@RolexMagazine.com.
This contest is sponsored by Jake's Rolex World and is not affiliated or sponsored in any way by Rolex. Who knows, perhaps Rolex or its ad agency might get inspired by what they see here?
I will publish all the ads submitted, along with our awards for best ads sometime after the competition ends.
The next ad is was also designed by Mark Wright, and is really cool!!!
Legends Of ROLEX
Series by Jake Ehrlich
As I previously mentioned, I have thought for years about cool designs for Rolex ads, so I put together the next six mock-up ads, along with a detailed description of my inspiration. My three subjects are some of the best know humans that have lived, and all three are no longer with us, but that is what makes the ads so powerful. You see all three of these men, in the prime of their lives, changing the worlds, while proudly wearing their Rolex watches on their wrists...
I really like the Dr. Martin Luther King Ads above and below. The are very similar, but the one above is deeply profound because it has one of Rolex's very famous tag lines from the 1950s and 1960s, that reads "Men Who Guide The Destines Of The World Wear Rolex Watches." Ironically Rolex used this tagline during the years Dr. Martin Luther King actually guided the destiny of the world, while Dr. King wore his trademark yellow gold Roles Datejust on his wrist, but Rolex never would have put Dr. King in an ad or referred to him in the 1950s and 1960s, because the times were way too turbulent. Rolex has changed so much since they had the "Men Who Guide" tagline. In other words, Rolex was still trying to prove itself in the 1950s and 1960s, but today they would NEVER use that tagline because they have already proven themselves, and if Rolex used that tagline today, everybody would think they were nuts. The beauty of the way I used it, is I am using it as a historical statement. The U.S. has a black president today, because civil rights leader like Dr. King, stood up for what they believed in, and Dr. King obviously risked and lost his life doing so, with his Rolex on his wrist, I might ad.
Pablo Picasso ad by Jake Ehrlich
This one speaks for itself! Pablo Picasso is obviously the greatest modern artist of the 20th Century, and I love this photo because his Rolex GMT Master is highly visible, and the photo almost looks like it was taken yesterday. I remember, years ago, when I first saw and published this image, thinking how much Pablo Picasso looks like an American Indian in the image!!! The image is tres bizarre, and that is why I love it.
Paul Newman Rolex ad series by Jake Ehrlich
Paul Newman was one of the coolest guys to ever wear a Rolex, and a few models have been nicknamed as "Paul Newman Rolex Daytona" models. I think Rolex should bring back the white exotic dial Daytona, identical to the one Paul Newman is wearing in the photo below, expect it should be completely updated, with a 42 or 44MM case. I also think Rolex should keep the dial very clean, and NOT print the "Officially Certified Swiss Chronometer" on the dial. It should just say have the Rolex and Daytona designation on the dial like the original that Paul Newman is wearing in the ad below.
Further, I think Rolex should make this special edition watch and officially name it, The Paul Newman Daytona. Rolex should put together a deal with Paul Newman's estate to license his name and image, and they should donate a portion from the sale of every "Paul Newman Rolex Daytona" to Paul Newman's Hole In The Wall Camp Charity Fund. This way everybody wins, and it should NOT be a limited edition, just a special edition. I really like the add I mocked up below of Paul Newman in his racing suit, with his exotic white dial Daytona on his wrist.
You might notice that ALL my ads are very minimalistic, and lack the typical "For an official Rolex Jeweler Call 1-800-367-6539" as well as "www.Rolex.com", or any Trademark designation info. I did this on purpose because I think Rolex ads simply don't need it, and after all that is what Rolex.com is for. In other words, Less is More!!! I think Rolex should take more of an Apple/Minimalist approach to branding. I also think Rolex should make every watch they ever make in the future, a waterproof Oyster, and that way they don't need to put the Oyster designation on their dials. I think Rolex should keep the Oyster designation, and talk about it, but they don't need to put it on dials anymore.
If you want to see many examples of historical Rolex images to get inspiration, you can see hundred of them byclicking here.
Wow!!! I can't believe my eyes!!! This is a seminal moment in Rolex advertising history!!! I recently wrote an article about how Rolex recently immersed themselves into their amazing history, with the recent complete overhaul of Rolex.com, and in particular, with adding a whole new Rolex history section.
Tim Roth starred in the hit TV show "Lie To Me," which ran from 2009 to 2011, where he played "Dr. Cal Lightman," who wore a vintage Rolex Submariner, which I believe is a Reference 1680.
In the photo above we see Tim Sporting his vintage Rolex Pepsi GMT Master. Tim Roth has also starred in many movies including Reservoir Dogs, Pulp Fiction, Planet of The Apes, The Incredible Hulk and Rob Roy.
Jeff (Dr. Strong) created this amazing image of Paul Newman with a Paul Newman Exotic Dial Rolex Daytona in the foreground. What a great image Jeff!!!! If you aren't familiar with the Paul Newman Daytona, you can learn just about everything by checking out The Complete History Of The Paul Newman Daytona article I wrote.
This is a fascinating story about a modern day Royal Geographical Society Explorer who has his own TV show named Biggest and Baddest, which airs on the Animal Planet/Discovery International channel.
Below is a special video which tells the story of how Niall's grandfather, Patrick Baird, an arctic explorer received a special Rolex in 1953 to commemorate an expedition he oversaw, which climbed Mt. Asgard in the Baffin Island in Canada. His grandfather, Patrick Baird was awarded the prestigious British Royal Geographical Society "Founders Medal" for Exploration in 1952.
Niall McCann is a Canadian born- British schooled Biologist whose personal adventures include crossing the Atlantic Ocean in a rowboat in 63 days, crossing Greenland's Polar Icecap and helping to create wildlife conservation areas in the jungles of Central and South America. He's also in the Royal Geographical Society.
Rolex is one of the most recognizable brands on earth, but very little has been known about its real history. If you really, really want to understand what makes Rolex tick, I very highly recommend you read the fascinating story of Rolex's amazing founder–Hans Wilsdorf.
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